The potential of the mobile banking industry is increasing rapidly. With smartphones becoming a staple, mobile banking is what most people prefer. Businesses and individuals enjoy the convenience of mobile banking and are open to more advancement in the field. This has made mobile banking apps one of the most critical drivers of banks. If you have not launched your mobile banking app you are a lot behind in the banking sector. If you are pondering the reasons, here are 5 advantages of investing in mobile banking apps today. The benefits of mobile banking solutions to customers are crystal clear but here are some distinct benefits of mobile banking to banks.
Reduces bank’s expenses
Mobile banking on the whole boosts efficiency of the bank in the bigger picture. It does so by reducing the use of paper and going paperless, curbing the cost of printing, reducing the labor population, and more. Mobile banking also opens the opportunity to reduce costs by offering a service that’s ten times much cheaper compared to ATM transactions. Mobile banking makes the processing of transactions easier than in a conventional setting thus significantly improving the efficiency of the bank. Recent research has shown that the cost of mobile transactions may lower by 50 times than bank transactions in the future. Requires less staff to serve customers and smaller branch premises thereby reducing salary and rent expenses.
Monumental return of investment
A recent study shows that mobile banking significantly enhances customer engagement and thus drives ROI in various ways. The ultimate point is that mobile banking services improve customer quality service. The gamut of features is not just reserved for checking balance or fund transfer but people can buy DD, Pay Order, Open and Close FDs, tickets, products, pay bills, and more. By offering various services in daily life makes mobile banking an inseparable part of life. This in turn builds loyalty and trust. The maximized use has paved the way for the company to increase income and reduce expenses by 15%.
Better customer experience
24/7 services and customization helps in increasing the quality of banking services and construct the trust of users. One of the primary benefits of mobile apps for banking is that the customers are not restricted to the bank’s working hours and ATM availability. Customers use mobile banking systems for the crucial reason that they have complete control of fund movement in their accounts, keep an eye on its safety, and employ the information services at any point in time. When personal transactions become manageable, it is easy to improve the overall customer experience.
Mobile banking leads to an easy way to communicate with customers by providing information at regular intervals. Banks can push notifications, advertisements, change of policies, rules for customers.
Mobile banking security is the most crucial indicator of efficiency for the customer. Banks go the extra mile and use additional hardware to maintain maximum protection. The extra hardware includes fingerprint scanning, retina, as (two-factor authentication), and traditional passwords. This end to end encryption helps the banks to protect customer information from both ends.
Analytics to solve tasks
Through mobile banking apps, the banks can better understand the customers and provide what they require. By conducting surveys and analyzing customer action patterns, the banks can make better products and ultimately increase revenue. Banks can continuously add new features, products to make customers’ lives easier.
Mobile Banking Solution
As mobile banking has helped banks process 80 – 90% regular transactions without visiting regular branches. It may help reduce staff or use them for other important work for higher productivity. Mobile banking solution from Finacus is one such app that helps in experiencing all the above-mentioned advantages. The FinMOBICONNECT is an all-in-one mobile banking solution with an interoperable facility. It helps in achieving the following benefits
- Customer Engagement
- Easy, Convenient, Secure
- Anywhere, Anytime
If you haven’t adopted the mobile platform for your bank, it is high time you make a wise decision. Finacus offers the best mobile banking solution with multi-pronged benefits. Get your demo today from our professional executives.