The mobile phone is becoming the most important channel not only in personal life but in the field of consumer banking. The days when people handled financial transactions at the local branch are the relics of the bygone age. The automated banking trends started with the multiplication of the ATMs and online banking while the trend has taken off with the development of mobile banking. Millions of people look towards their smartphones to satisfy their banking needs. Here are some mobile trends that financial institutions should keep an eye on in 2021.The unprecedented growth in mobile banking has affected a leading banks as they found it difficult to match the load on their mobile banking app.
What is mobile banking?
Mobile banking is the method of carrying out financial & non financial transactions on a mobile device which can be your phone or a tablet via an application offered by either a bank or financial institution. The mobile transactions include fund transfer through IMPS, RTGS, NEFT, opening & closing of FD/RD, account statements, download interest TDS certificate. Ask for new credit & debit cards, forex cards, and almost all transactions.
Multi-factor authentication is growing to be the standard for security, especially in financial institutions. The power of smartphones to recognize biometric data such as fingerprint scans and facial recognition will rise to be more sophisticated for better protection against fraud. The biometric also makes mobile banking apps more intuitive and facile. Again, this trend may be led by a generational shift as 62% of Gen Z feels convenient using biometrics for identification. And, when taking into account that biometric data is highly reliable in verifying ID, coupled with mobile based OTP gives additional security/authenticity to become a mobile aspect in 2021 as well.
Chatbot assistance and voice transaction
The QR code scanning feature has made in-store and online transactions facile and simple as the users needn’t do anything more than scanning the code on their banking app. In addition to this, the use of voice assistance is skyrocketing as it is seen as a simple way of connecting various devices and smartphones. Soon fund transfer may also happen with the help of voice assistants. A chatbot is another latest technology that has become an important part of the mobile banking apps. The Chatbot provided round the clock customer service without waiting for an executive.
Machine Learning and Chatbots
As the population using mobile banking apps increases day by day, financial institutions and banks can gain more data about the usage of the services and use the collected information to enhance the overall customer experience. The ML algorithms can be used to boost bots that aid direct people to the services that will give a solution to their current needs. Paired with voice technology, ML is bound to make the future of mobile banking more responsive, user friendly, and consumer-focused.
Automation and Personalization
People have started paying bills online via apps, online investments in shares, mutual fund, ELSS, NPs & other investments, loan application & approvals. and some have started the use of automated features for automatic bill payments. One expects the automation trend to go beyond bill payments and be used for other services, such as helping customers to save money.
Mobile banking solution
Finacus is one of the leading mobile banking app solutions providers in India. We help the banks to retain & add new customers by providing innovative solutions focused on consumer needs. Our mobile payment transaction software FinMOBICONNECT, along with the mobile banking solution offers an interoperable facility for banks. The key benefits of our Mobile Banking Solution are
• Customer engagement
• Easy, Convenient, Secure
• Anywhere, Anytime access
The mobile banking solution is going to rule the banking sector in the near future, it is time for banks and financial institutions to shift to robust banking solutions from Finacus. Kindly contact us for a free demo.